Mastering Behavioral Health: Is a Master’s Degree Right for You?

Published on: Jan 9, 2025

According to the KFF/CNN Mental Health In America Survey, 90% of American adults believe the country is facing a mental health crisis. Increased rates of depression and anxiety, especially in teenagers, are fueling concern and prompting more people to seek care and guidance from behavioral health specialists.1

A Master’s in Behavioral Health is a graduate program that will teach you about human behavior and interaction and how to improve it on a more advanced level. This type of graduate degree develops well-rounded behavioral health professionals who can improve healthy systems by improving patient outcomes, reducing healthcare costs, and promoting mental health and well-being to increase health equity.2

If you have a career interest in mental health, continue reading to learn more about what a Master’s in Behavioral Health entails and see if it's the right program for you. 

Understanding Behavioral Health

Before we further explore the Master’s in Behavioral Health, let’s discuss what behavioral health is.

According to the American Medical Association (AMA), behavioral health is an umbrella term that refers to “mental health and substance use disorders, life stressors and crises, and stress-related physical symptoms. Behavioral health care refers to the prevention, diagnosis, and treatment of those conditions.”3

Behavioral health plays a significant role in addressing mental health and wellness across various populations.

Behavioral health providers offer first-rate, evidence-based interventions that encourage behavioral change, such as behavior analysis, motivational interviewing, and cognitive behavioral therapy (CBT), which can lead to patient lifestyle changes.
Here’s a video on how CBT treats various mental health disorders:

Behavioral health care providers also address psychosocial factors that can affect patient self-care, health behavior, and participation in health care. If a patient is having trouble paying for prescriptions, accessing safe transportation, or other issues that affect their access to health care, behavioral health providers step in to provide supplemental interventions to address psychosocial issues and coordinate care with social and human services.

Core Components of a Master’s in Behavioral Health

While curriculums vary, a Master’s in Behavioral Health program will typically cover the following core subjects:4

  • Clinical mental health counseling
  • Counseling theory
  • Behavioral science
  • Social science
  • Neuroscience for mental health professionals
  • Professional ethics
  • Psychopathology
  • Human sexuality
  • Community health
  • Addictions counseling
  • Treatment methods
  • Psychopharmacology

As a graduate student majoring in behavioral health, you can expect to develop the knowledge and skills you need to address the mental health needs of various diverse populations.
Some examples of the competencies and key skills you will develop during your two-year program include:5

  • Counseling and therapeutic techniques
  • Crisis management
  • Patient management
  • Clinical assessment and diagnosis
  • Behavioral intervention planning
  • Cultural competency
  • Communication
  • Ethical decision-making
  • Public health education
  • Research and evaluation

Career Opportunities and Outcomes

The demand for behavioral health providers who can address the mental needs of diverse populations in the United States is growing.6 If you decide to pursue a career in behavioral health science, you can explore a range of career paths to impact your patients’ lives like the following:7

  • Crisis counselor
  • Licensed mental health counselor
  • Mental health educator
  • Program counselor
  • Behavior technician
  • Rehabilitation specialist
  • Mental health researcher
  • Rehabilitation manager
  • Behavioral health director
  • Substance abuse counselor
  • Social worker
  • Family therapist

Behavioral health graduate students also have a lot of potential job settings:

  • Mental health clinics
  • Community health centers
  • Private practices
  • Hospitals
  • Schools
  • Substance abuse treatment centers
  • Child welfare agencies
  • Correctional facilities
  • Corporate wellness programs
  • Non-profit organizations

Time Commitment and Cost Considerations

As you consider a Master’s in Behavioral Health, think about the length of these programs and their associated costs.

On average, completing this graduate degree can take one to two years for full-time students—meaning you take at least 12 credit hours or four classes each semester. Part-time college students who take 11 credit hours or fewer each semester could take between two to four years to complete the program.

Another factor to consider when pursuing a behavioral health master’s degree is the cost of tuition.

On average, in-state full-time students pay about $11,400 per year for these degrees, with public universities typically costing less than private institutions.7 While these programs can be a bit pricey, some schools offer financial aid, including scholarships, grants, fellowships, graduate assistantships, and other opportunities.

If you would like to know more about what financial aid is available for a particular graduate program, contact the program director to get more information on how you can apply for those opportunities. 

While a Master’s in Behavioral Health takes time and money, it has a pretty good return on investment, depending on what career you decide to pursue. For example, a behavioral health director earns an average of $115,519 per year, with the highest earnings being $197,000 annually.8

Comparing Alternative Behavioral Health Programs

If you look up Master’s of Behavioral Health programs, you’ll likely come across similar programs, including:

  • Master’s in Public Health
  • Master’s in Counseling
  • Master’s in Clinical Psychology

While these are all spectacular programs to pursue if you have a passion for mental health education, you need to understand their differences to choose the best program for your professional goals.

Here’s a breakdown of these programs and how they differ from a Master’s in Behavioral Health.

Master’s in Public Health

A Master of Public Health focuses on health promotion, health behavior, health education, community health, population health, and disease prevention to address health disparities and improve health outcomes of diverse populations.

The core curriculum of a Master’s in Public Health program includes coursework in epidemiology, biostatistics, health policy, global health, and social and behavioral sciences. Potential career paths for Master of Public Health graduates include epidemiologists, public health educators, and health policy analysts.

A Master of Public Health has a broader scope than a Master's in Behavioral Health, as it targets population health through public health practice and public policy rather than focusing on individual patients or small-group behavioral interventions.

Master’s in Counseling

A Master’s in Counseling program prepares graduate students for clinical practice in various mental health areas, including substance abuse, marriage and family therapy, or school counseling.

The curriculum typically covers topics like counseling theory, ethics, and diagnostic techniques alongside supervised clinical practicums. Graduates of this program typically go on to work as licensed professional counselors (LPCs) in settings like schools, hospitals, and clinical practices.

What makes a Master’s in Counseling different from a Master’s in Behavioral Health is that the former is more clinically focused and more preferred by students seeking to provide one-on-one mental health counseling to people seeking general mental health. In contrast, behavioral health involves working with people in more high-risk situations and more complex mental health needs.

Master’s in Clinical Psychology

A Master’s in Clinical Psychology teaches students how to diagnose and treat mental health problems. These programs usually focus on theory, research, and practice and have a curriculum covering abnormal psychology, school psychology, research methods, advanced psychotherapy methods, and supervised clinical practicums.

Clinical psychology graduate students can choose from several career pathways, including roles as marriage and family therapists, clinical social workers, and clinical researchers. They may also decide to further their education by pursuing a doctoral degree for licensure as clinical psychologists.

Compared to a Master’s in Behavioral Health, a Master’s in Clinical Psychology is typically more research-intense and focuses more on psychological assessments. The latter takes a broader approach to addressing mental health issues through behavioral medicine.

Choosing the Right Behavioral Health Program

Choosing the right master’s program in behavioral health is essential because it shapes your career trajectory and professional growth. The right program aligns with your career goals, provides specialized training, and equips you with the skills and credentials needed to excel in the field.

There are a couple of ways you can choose the right program:

Attend Information Sessions or Tours

Narrow down your list of schools by attending information sessions or tours.

Come prepared with a set of questions to ask staff and faculty members about their Master’s in Behavioral Health program.

Below are some questions you can ask:

  • What specializations are offered in the program?

  • Do the supervised clinicals count towards licensure requirements in my state?

  • Is this program accredited by CACREP or MPCAC?

  • Are there advisors available to guide students through licensure processes?

  • Is the program affiliated with any clinics, community organizations, or agencies?

Connect with Current Students or Alumni

Connect with current students or alumni for further insights as a prospective student.

Here are some tips you can use to connect with these individuals:

  • Attend events, such as open houses, webinars, or networking events that the program hosts.

  • Use LinkedIn to search for current students or alumni and send them a personalized message about your interest in learning more about educational experiences.

  • Join discussion groups or forums on platforms like Facebook or Reddit where students and alumni may share their experiences and advice.

Use a Checklist of Important Factors

Use a checklist to narrow down your list of potential master’s programs in behavioral sciences.

Consider the following factors when choosing a mental health counseling program:

Accreditation

School accreditation ensures an institution meets established standards set by an accrediting body. It verifies the legitimacy of degree programs and credits awarded by an institution and is one of the first things you should look for when selecting a master’s program.

Master’s of Behavioral Health programs should be accredited by the Master’s in Psychology and Counseling Accreditation Council (MPCAC) or the Council on Accreditation for Counseling and Related Educational Programs (CACREP) for accredited counselor education.

Most programs will share this information on their website, but you can always double-check their accreditations by visiting the accrediting agency’s website. 

Faculty expertise

The instructor’s or assistant professor’s expertise in behavioral health concepts can directly impact the quality of education, mentorship, and even career opportunities you’ll receive in this field.

Ideally, you want to learn from teaching faculty with specialized behavior science knowledge and real-world experience in clinical practice, program management, public health initiatives, and networking.

Program reputation

The reputation of a school’s Master’s in Behavioral Health program is a significant factor to consider, as it can impact the quality of your educational experience, future career opportunities, and credibility as a behavioral health care provider.

Ensure your chosen program has a rigorous curriculum, accreditation, a strong alumni network, and a history of producing successful behavioral health professionals. 

Availability of specializations

Many schools offer specializations that allow students to personalize their degree to their career aspirations, such as clinical mental health counseling, behavioral research and outcomes evaluation, and community mental health.

  • Adding a specialization to your degree can provide more in-depth knowledge and skills in certain areas that you can apply to your future career.

Accreditation and Licensing Requirements

Accreditation is crucial for any behavioral health program you apply to.

If your chosen Master’s in Behavioral Health program doesn’t hold accreditation from the Master’s in Psychology and Counseling Accreditation Council (MPCAC) or the Council on Accreditation for Counseling and Related Educational Programs (CACREP), you may face challenges in becoming eligible for licensure, should you choose to pursue it. Make sure to review a school’s accreditation to ensure they meet the standards for delivering programs on behavioral health.

On the licensure front, if you want to provide mental health care at a more advanced level, you will likely need to obtain professional licensure. A professional counselor license attests that you’ve met your state’s minimum standards for practicing as a counselor. Every state determines the scope of practice and diagnostic authority its counseling license allows.

If you want to become a licensed behavioral health care professional, you must first meet the standards established by your state’s licensure laws and regulations, which usually require you to:

  • Obtain a master’s degree in counseling or a related field (such as behavioral health), typically including an internship, practicum, and prerequisite courses between 48 to 60 credit hours (varies by state).

  • Complete a certain number of hours of work experience providing both direct and indirect mental health services under clinical supervision.

  • Pass the required exams.

Some Master’s in Behavioral Health programs will prepare you for licensure as an LPC or substance abuse counselor through intensive coursework, supervised clinical practicums, specialization tracks, and exam preparation.

Choose the Right Behavioral Health Program

Behavioral health is an essential aspect of mental health and public health, as professionals in this field work to support individuals' emotional and mental health needs.

The demand for behavioral health professionals across the United States is growing. If you have a passion for mental wellness and want to impact people’s lives directly, a Master’s in Behavioral Health may be a good fit for you. As you research these programs, make sure the curriculum, teaching staff, program reputation, and accreditation align with your career goals and personal interests in behavioral health.

Take the time to evaluate each program and conduct thorough research before you make a final decision.

If you’re ready to take the next step toward your career in behavioral health, we highly recommend you download program brochures, reach out to admissions counselors to get detailed information on the application process and set up informational interviews with teaching faculty or program directors to get a better idea of what their behavioral program entails.

About the Authors

Written by:

Taneia Surles, MPH

Taneia Surles, MPH, is a writer, editor, and public health professional. She is currently a full-time SEO writer at a mental health startup. She holds a Bachelor of Science in Public Health and a Master of Public Health from the University of Alabama at Birmingham. She has written for publications like AARP, Business Insider, Breastcancer.org, Everyday Health, Health.com, and Healthline.

taneia surles

Taneia Surles, MPH

Contributor

Education: University of Alabama at Birmingham, MPH

Reviewed by:

Katherine Paul, MPH

Katherine Paul, MPH is a senior project manager at a leading medical communications and publications organization. She supports multidisciplinary teams handling large-scale accounts, the deliverables of which improve health outcomes and patient well-being. Ms. Paul holds a Master of Public Health (MPH) degree in Health Promotion from Columbia University, Mailman School of Public Health and passed the Certified Health Education Specialist (CHES) shortly after graduation. She holds a Bachelor of Arts degree in Sociology from Dickinson College.

Ms. Paul previously worked at a public health non-profit where she managed all aspects of diverse health-related projects, including the implementation of a randomized controlled clinical trial on sexual health for teens with developmental disabilities, as well as the evaluation of a statewide tobacco cessation program with more than 20,000 annual cases. She has developed and delivered posters and presentations at national conferences including the American Public Health Association (APHA) annual meeting. 

Opinions and information published by the author here on MastersPublicHealth.com are of my own and do not necessarily represent the views or opinions of my employer or other organizations for my designated roles.

Katherine Paul

Katherine Paul, MPH

Editorial Lead

Education: Columbia University, Mailman School of Public Health

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